- Strategy /
- Branding /
- Design /
- Digital /
- Medical & Biotech /
Reimagining the future of maxillofacial surgery.
MAXONIQ are an Australian-based surgical implant manufacturer, driven by the ethos that smart design can reinvent surgery. In a collaboration between engineers and surgeons, MAXONIQ use patient data to generate custom-made devices that are 3D-printed to fit the bone.
Formerly OMX Solutions, MAXONIQ engaged WhiteRhino to conduct a major brand overhaul, beginning with the development of a new name. Getting creative with the word 'maxillofacial', and the intelligence underpinning the brand — its IQ — the name MAXONIQ evokes the founder's commitment to advancing the future of surgery and hi-tech approach to design.
A team of self-described ‘game-changers’, we also rebuilt MAXONIQ's brand identity to echo a device manufacturer whose products are limited only by their creators’ imaginations. This involved a full-scale brand roll-out, from the creation of a brandmark, through to a new website and office signage.
Featuring a suite of product photography that feels as futuristic as each product's capabilities, the new website we built is bright, minimalist, and leads the user through MAXONIQ's story, their devices, and the transformative outcomes they provide for their patients.