Who we are
We’re a diverse team of thinkers and creators utilising different perspectives and knowledge to connect brands with their audiences. With openness and curiosity, we partner with our clients to create engaging and resilient brands.
Our Founder
Andrew Tibb
Founder & Creative director
As the Founder and CEO of WhiteRhino, I bring over 28 years of experience in brand design, strategy, and consultancy. I have led the creative strategy for thousands of successful design, digital, and branding projects and enjoy working alongside a diverse array of brands and businesses. From big multi-nationals to owner-operated businesses and ambitious start-ups, I am passionate about adding value to brands.
My expertise spans various industries, including energy, resources, sports, agribusiness, food, travel, building, health, education, infrastructure, technology, products, professional services, automotive, and consumer brands. I love working with people to build and develop brands in ways that will create positive commercial, market and cultural impact.
Since ‘98
Led by director Andrew Tibb, we’ve come a long way from our humble roots in a Port Melbourne, converted wool building. Since then we've grown our team, set up home South Yarra, and collaborated with over 200 brands.
Culture
There are plenty of big egos in this industry. We’re proud to say that’s not us. We speak in plain terms, we don’t use words like 'synergy', and we value input and feedback. We love working alongside our clients and it’s our relationships with them that matter the most.
results
We love big ideas and beautiful design, but they’re only truly successful when they can also build business, increase market share and encourage investment. We understand that results matter, and we’ll help you make them count.