Who we are

We’re a diverse team of thinkers and creators utilising different perspectives and knowledge to connect brands with their audiences. With openness and curiosity, we partner with our clients to create engaging and resilient brands.

Our Founder

Andrew Tibb

Andrew Tibb

Founder & Creative director

Founded in 1998 by Andrew, a veteran of Melbourne’s premier ad agencies, WhiteRhino has spearheaded numerous successful projects for clients like Simply Energy and the Cricket World Cup. With over two decades of leadership, Andrew’s business-minded yet creative approach fosters enduring client partnerships, driving success in design, digital, and branding endeavors.


Since ‘98

Led by director Andrew Tibb, we’ve come a long way from our humble roots in a Port Melbourne, converted wool building. Since then we've grown our team, set up home South Yarra, and collaborated with over 200 brands.


There are plenty of big egos in this industry. We’re proud to say that’s not us. We speak in plain terms, we don’t use words like 'synergy', and we value input and feedback. We love working alongside our clients and it’s our relationships with them that matter the most.


We love big ideas and beautiful design, but they’re only truly successful when they can also build business, increase market share and encourage investment. We understand that results matter, and we’ll help you make them count.

Want to collaborate on a project?

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