Australian Farming Services

From seeds to success — nurturing growth in a leading Australian almond producer.


  • Branding
  • Digital
  • Print
  • Execution

WhiteRhino's partnership with Australian Farming Services went beyond mere aesthetics — it was a transformational journey to capture the essence of AFS. Leveraging the existing logo as a foundation, WhiteRhino introduced a revitalised colour palette inspired by the landscapes of their farms.
This palette not only reflected the natural beauty of AFS's farms but also infused a fresh sense of vibrancy and authenticity.

In addition to the colour palette, WhiteRhino carefully selected a typeface that struck the perfect balance between professionalism and approachability, reminiscent of AFS's humble yet dedicated staff. The end result was a comprehensive brand toolkit applied across all touchpoints, from stationery to digital platforms, ensuring a cohesive and impactful brand presence—one that exuded confidence and leadership while remaining welcoming and authentic to stakeholders.

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