Brand Naming
A great name is more than a first impression — it’s the foundation of your brand. With 25 years’ experience, we make the naming process seamless, creating strategic, imaginative and memorable names that grow with your business.
Our approach is both creative and structured, ensuring every name has meaning, impact and room to evolve. Whether you’re launching something new or refining an existing brand, we help you land a name that stands out and holds its own.
From agriculture and health to energy, medical, technology and professional services, we work closely with our clients to craft names built for long-term success.
Our naming process
GETTING TO KNOW YOU
We start our process by learning everything there is to know about the new brand and the industry’s landscape. What’s your product or service, what’s your edge, and what’s your why?
ATTRIBUTES
With these insights collected, we collectively formulate a list of attributes that represent your brand and which will be used to guide the development of your new name.
NAMING OPTIONS
Following any adjustments to your brand’s key attributes, we dive into the naming process. At this stage, we’ll craft an amount of unique brand names for review by your team and stakeholders. Each option will include our initial desktop research on trademarks and domain availability to help you decide on the best option.
SELECTIONS
Now it’s your turn. With the list of names delivered, we give you time to roll them off your tongue, share them with others, and land on a final short-list of favourites.
TRADEMARKING
At this point, we encourage deeper research into the availability of your short-listed names. This includes looking at the domain name availability, as well as trademarks which often requires external legal advice.
MAKING IT OFFICIAL
It’s time to select your brand new name. We find there’s usually a crowd favourite that stands out from the pack so when you’ve found it, you register it and make it official. Need help with a branding for your new name? We can help with that too!
Brand Naming Examples
Types of names
Acronyms
Origin Names
Evocative Names
Compound Names
Made-up Names
Are you ready to get started with naming?
Brands we’ve helped transform
