• Branding /
  • Execution /
  • Print /
  • Digital /


  • Infrastructure & Utilities /
  • Energy & Resources /

An infrastructure giant turns over a new leaf as part of its strategy to become more public facing.

As a newly-established Australian infrastructure provider, Zinfra required a unique brandmark to set them apart and make their image memorable in a highly competitive industry. Their requirement for a new identity flowed on to a full range of collateral across both print and digital.

WhiteRhino created a dynamic brandmark based on a colour scheme designed to represent the service areas of gas, power, water, and telecommunications. The ā€˜Zā€™ logo provided the perfect graphic element to extend across a range of touchpoints, including Zinfra's website, corporate communications, signage, stationery and uniforms.

Following their major rebrand, Zinfra were able to continue innovating and delivering outstanding service, having invested in a recognisable identity to support their ongoing work.