Zinfra
Services
- Branding /
- Execution /
- Print /
- Digital /
Industry
- Infrastructure & Utilities /
- Energy & Resources /
An infrastructure giant turns over a new leaf as part of its strategy to become more public facing.
As a newly established Australian infrastructure provider, Zinfra needed a distinctive brand mark to differentiate themselves and create a memorable image in a highly competitive industry. This need for a new identity extended to a complete range of collateral, spanning both print and digital platforms.
WhiteRhino developed a dynamic brand mark featuring a color scheme designed to represent the service areas of gas, power, water, and telecommunications. The 'Z' logo became the perfect graphic element, extending across a variety of touchpoints, including Zinfra’s website, corporate communications, signage, stationery, and uniforms.
Following their major rebrand, Zinfra were able to continue innovating and delivering outstanding service, having invested in a recognisable identity to support their ongoing work.
