Smeaton Mill

Packaging designed to bring Australian oats to the world.


  • Packaging
  • Design

For over 30 years, the Smeaton Mill brand has been the source of the oat cereals Australians love to eat. With the product now exported worldwide and the parent company, Unigrain, having recently undergone a rebrand, Smeaton Mill’s packaging was in need of a refresh, aligning it with the well-loved position it holds for consumers.

The new cereal boxes tantalise shoppers with their bright colours and imagery and echo the quality of Smeaton Mill’s all-Australian ingredients.

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