A bright refresh for a local lady-start-up.


  • Branding
  • Digital
  • Social
  • Print
  • Rollout

Born in Melbourne, PrepDress is a small business passionate about a better way for women to get ready.

Now in its 7th year, it was time for a makeover. PrepDress aimed to preserve its bold essence while infusing maturity and sophistication. WhiteRhino revitalised PrepDress' identity and curated fresh social content for a compelling relaunch. Through strategic engagement with women's business networks, dynamic content creation and online advertising, PrepDress has observed a significant increase in online sales and brand engagement.

In tandem with the new branding, PrepDress introduced its sister brand, GoodNightee – featuring a line of oversized bedtime T-shirt pyjamas. WhiteRhino crafted a brand that exudes boldness, cheerfulness, and a touch of cheekiness to complement PrepDress' aesthetic.

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