• Branding /
  • Design /
  • Rollout /
  • Social /


  • Fashion & Retail /

A bright refresh for a local lady-start-up.

Born in Melbourne, Prepdress is a small business passionate about a better way for women to get ready.

PrepDress engaged WhiteRhino to realign their brand and marketing strategy with their customers.

Practical, sustainable, bold and a little bit cheeky.

Focusing on these core values, WhiteRhino elevated PrepDress’ Instagram game and created a range of fun fabric prints. By leveraging women’s business networks, engaging with talent representative of the target audience, and creating dynamic and fresh content for the channel, PrepDress has seen an increase in online sales and brand engagement.