Refreshing with a youthful new exuberance

Boasting one of the world’s best and most appropriate use of an acronym – HYPA – which stands for ‘Helping Young People Achieve’, required their brand and positioning to be updated and specifically diverted away from the graffiti-style treatments that NFP youth services tend to use.

HYPA needed a more corporate-friendly approach to attract and raise funds for a number of South Australian focused initiatives. This was key in the strategy, which needed to show the positive benefit of corporate contribution to SYC – both culturally and financially

To do this, an upbeat and positive visual strategy was developed and rolled out across the organisations identity and collateral to great success.